Children's streaming app for ages 2 to 6. Detroit, MI. Pre-launch.
Maka Kids
Maka Kids is building a story-first kids platform grounded in developmental science, with a catalog sourced from major IP holders, global studios, and individual creators. With their App Store launch set for October 2026, they needed a faster, more consistent way to negotiate with content partners instead of starting from scratch on every deal.
We began with research on how affiliate and ambassador programs work in this category, which metrics matter, and how other companies activate and manage partners. From there, we mapped the partner landscape across creators, boutique studios, and corporate studios, and built a distinct offer-and-ask structure for each.
The result was a working Creator Partnership Playbook: selection criteria, partner marketing kits, and a launch activation plan with owners and checkpoints. The partnerships team now runs it without the founders in every conversation, and used it to lock in 5+ content partners before launch.